- Drive the brand and product development process and work in partnership with internal stakeholders across product development, sales, marketing, credit, legal, finance, compliance, operations and executive management to develop the business plan and bring to market two full-service digital banks, one targeting consumers and one targeting SMBs.
- Drive the design and implementation of a scalable operating and servicing model for beBank that leads to an improved ability to deliver an exceptional customer experienceby:
- Define the differentiated value proposition
- Develop the plan to build, buy, or partner to acquire the mobile and online user experience needed to drive growth
- Identify process improvement opportunities that enhance the customer’sexperience
- Partner but also challenge stakeholders to maximize opportunities from processimprovement
- Determine when to leverage the Bank’s existing infrastructure and when to build, buy, or partner for new capabilities
- Document and monitor business processes
- Be responsible for assessing emerging trends, technologies, electronic platforms and potential partnerships that allow us to deliver innovative experiences and that simplify customer experience
- Define, updateand execute roadmap, constantly incorporating enhancements based on competitive analysis and in partnership with internal and external stakeholders.
- Hire the resources, as appropriate, that may be needed to support the build out and growth of Company
- Track key performance indicators and provide actionable insights to continuously improve performance and profitability.
- Inpartnership with Marketing and Product Management,develop and execute marketing plans for products for the assigned segment.
- Be the subject matter expert and business owner of Company business line.